This edition is an update from the recent 2023 CKHH Telco Brands Forum, held in November at Rome's spectacular Piazza Venezia. Over 50 representatives from Three, Windtre, Hutch and Vietnamobile attended in person and virtually, with two days of valuable discussion, networking, collaboration and local insights shared by the markets. The event was hosted by WHAM, CKHH's international Brand Group, with CKH IOD, CKDelta, Three Group Solutions, Smarty and SUPREME also in attendance and a guest keynote from artist, Benedict Davies.
Here are the highlights.
Forum Keynotes: WHAM
At the threshold
Embrace Artificial Intelligence and
brand guarantees for creative and
commercial benefit.
Market Update: WINDTRE
Closer to families
WINDTRE reinvents itself as a
multi-service company, offering Energy
and Insurance to a family-oriented
customer base.
Three Hong Kong
A sweeter mobile experience
Three's Honey Bee campaign has turned
the network's blind spots into the brand's
sweet spot.
Market Update: Three UK
Your best phone life
Three UK showed us how the brand is
'growing up', becoming more and more
relevant for consumers.
Market Update: SMARTY
Less Malarkey
SMARTY, Three's second brand, shows how
to take the nonsense out of mobile in the UK.
Market Update: SUPREME
Beyond perfection
Hutchison Telecom Hong Kong shares its
SUPREME story – from loyalty programme
to prestigious premium brand.
Market Update: Drei Osterreich
On the up & in the mix
up³ 3 month free trial – save on voice & internet
with the Unlimited Mix – connecting with the
growing youth market.
Forum Keynote: Benedict Davies, Artist
Artful Intelligence
With the rapid acceleration of AI, is human creativity
now redundant and replaceable? Not so, says artist
Benedict Davies.
Market Update: Hutch Sri Lanka
Fighting back
Hutch's string of awards is confirmation of the
brand's agility to offer better value and strong
social initiatives during tough economic times.
Market Update: Vietnamobile
Satisfied like a King
Vietnamobile's 'King of Sims' continues
to be the great disrupter to Vietnam's mobile
network market.
Market Update: Tre Sverige
I've changed to Tre
Tre's consistent feelgood brand universe,
known as 'Trevligt', is converting consumers
into loyal customers.
Market Update: Tri Indonesia
As they like
Tri's 'Happy Flex' campaign caters to its
Gen Z customer base's dynamic needs
and 'own rules'.
Market Update: Three Ireland
Satisfaction guaranteed
Home Broadband is Three Ireland's
next big opportunity in its journey from
mobile data and network provider to
connected living brand.
CKH IOD / CKDelta /
Three Group Solutions:
Business update
Driving opportunity
CKH IOD, CKDelta and Three Group Solutions
share 2023 updates and 2024 ambitions in
support of the CKHH group companies.
2023 CKHH Telco Brand Forum
Smile!
Check out the group pictures of attendees
across the two days.
Contact
For any questions or to contribute to the next issue of CKHH Telecom Brands News, please contact:
This month, our telco brands show they’re as much about
people as technology – Three UK supporting Samaritans with
volunteer training, Indosat Ooredoo Hutchison giving back on
Independence Day, Three Hong Kong offering seniors free
anti-scammer services, and 3’s Danish customers getting
great value Apple entertainment deals. These updates and
more from Hutch, Three Ireland, WINDTRE and Tre Sverige.
Three UK
The people
that count
Three strengthens its commitment to
Samaritans, with a shared belief in the
life-changing power of human
connection.
Three Ireland
Rising star
Three is inarguably Ireland’s largest and
most powerful mobile network, with an
overall market share that has risen to
43.5%.
Three Hong Kong
Don’t fall for that!
Three Hong Kong launches two
mobile security services to help keep
scammers at bay.
WINDTRE
Get Smart
WINDTRE sees its role as a key
enabler in the digital and sustainable
urban transformation of Italian cities.
Tre Sverige
Unexpectedly Easy!
Putting Tre on the map as a provider of fixed
home broadband in Sweden has been
unexpectedly easy.
Tri Indonesia
(Indosat Ooredoo Hutchison)
Freedom Internet
Indosat Ooredoo Hutchison launches
Indonesia’s Independence Day
campaign with Tri and IM3.
3 Danmark
Apple One
3’s customers can now access a world of
entertainment and bonus data via their
new Apple One or Apple TV+ subscription
packages.
HUTCH Sri Lanka
Brand
partnerships
As the economic climate improves,
Hutch opens up to key brand and
event partnerships, interacting with
new audience segments across the
island.
Contact
For any questions or to contribute to the next issue of CKHH Telecom Brands News, please contact: