WHAM hosted the annual CKHH Telco Brands Forum
in October at Three UK’s new HQ in Reading. With over
70 delegates from Three, W3, Hutch and Vietnamobile,
the event was the first true ‘hybrid’ Forum with many attending
in person and many more attending virtually.
The simultaneously live and virtual event used the power of Three’s 5G
network and showcased Three HQ’s new flexible office space.
Here are some highlights from the Forum.
Forum Keynote: WHAM
Now, the ephemeral
and brand character
How brands must connect with consumers
on their terms, but stay true to their own roots too.
Market Update: Three Ireland
Masters of
‘Connected Living’
Three’s brand evolution comes to life in a
bearded dragon, an Electric Picnic and
the world’s most connected island.
Market Update: Tri Indonesia
This is Our Time
Tri connects with Gen Z via a new brand
campaign, and a festival for aspiring
content creators.
Market Update: Drei Osterreich
Austrians get the
‘Fix’ they crave
Drei’s new campaign, Fix 5G+, says
everything it needs to, and more.
Market Update: Hutch Sri Lanka
The ‘Hari’ Network
Hutch ‘does right’ by Sri Lanka’s people,
when they need it most.
CKHGT: Sustainability
A sustainable
opportunity
Central to the Group’s future,
sustainability is being seen as an
opportunity, not just a responsibility.
Market Update: Three Hong Kong
Pushing 5G to its
limits
Three Hong Kong’s focus on 5G leads
to loyalty, art, the metaverse and smart
education.
Market Update: Tre Sverige
Tre is ‘Tre-vligt’
The Swedish telco uses a
light-hearted approach to the tricky
business of switching providers.
CKH IOD: Business update
Innovation with
Impact
CKH IOD on what innovation looks
like, and why telcos need to diversify
to survive.
Market Update: 3 Danmark
3Family and the
fastest 5G home
internet
3 looks to ‘family’ for an increase in
brand consideration – and loyalty.
Market Update: Vietnamobile
Kings for the data
hungry
The Vietnamese use social media and
mock protests to promote the new ‘King’
of SIMs.
Market Update: WINDTRE
Empowering people
It’s wins all round for WINDTRE, with its
action on equality and a new move into
energy.
Market Update: Three UK
Life Needs a
Big Network
The UK telco and its second brand
SMARTY use humour to cut through
with their latest campaigns.
Contact
For any questions or to contribute to the next issue of CKHH Telecom Brands News, please contact:
As Drei offers its customers a refreshing deal on summer tariffs
and Three UK rolls out the next chapter of its ‘Life Needs a Big
Network’ campaign, there’s another accolade for Three Ireland,
winning silver at Cannes Lions 2022 for ‘The Connected Island’.
Read these and more stories from WINDTRE, Tre Sverige, 3
Danmark, Hutch and Three Hong Kong.
Drei Österreich
Campaign Cocktail
On the menu are some crazy cocktails as Drei launches its summer campaign.
Three UK
Big Network 2.0
Three UK rolls out the second phase of its ‘Life Needs a Big Network’ campaign.
Three Ireland
Roaring win!
Three Ireland wins silver in the Creative Effectiveness category at the 2022 Cannes Lions Festival.
WINDTRE
Pay gap no more
WINDTRE receives certification for eliminating the gender pay gap.
Tre Sverige
5G Smart
Tre’s collaboration with Sweden’s Brobyholm smart living district will connect homes in sustainable and energy-saving ways.
Tre Danmark
Record Data Usage!
Festival goers break data records at Denmark’s Roskilde Festival using Tre’s mobile network.
Hutch Sri Lanka
Relief Bonus
Hutch offers relief to customers with Free Talk Time to any network with any recharge purchase.
Three Hong Kong
Double speed
Three becomes the first operator to announce the activation of the 700MHz band 5G spectrum as Hong Kong celebrates its 25thhandover anniversary.
Contact
For any questions or to contribute to the next issue of CKHH Telecom Brands News, please contact:
