As the holiday season approaches, our telco brands in Austria
and Ireland put their 2022 Christmas on air. Three Hong Kong
hits another new milestone with the opening of its new
Networks Operations Centre, while Hutch celebrates its 25th
year of operation in Sri Lanka. Read these and more updates
from Sweden, Denmark, Vietnam and Italy.
Three Ireland
The gifting
destination
Following its successful Prepay Hero
campaign, Three Ireland decks the halls
in time for a magical Christmas.
Drei Österreich
To Ho or not to Ho?
Even if you’re not a fan of Christmas, Drei
shows you can still be happy with its
great festive deals.
Vietnamobile
The King is here
Vietnamobile’s King SIM campaign
launches with a bang across TikTok
and social media.
Tre Danmark
Better bandwidth
The deployment of 3’s 1000th 5G
mast ushers in the next era of super-
fast, high frequency 5G in Denmark.
Three Hong Kong
A new era
Winner of the Best 5G mobile
operator, Three Hong Kong has
just opened its brand new Network
Operations Centre.
Hutch Sri Lanka
25 and going strong
Hutch celebrates 25 years of connecting Sri
Lankan customers and promises to bridge
the connectivity divide in the next 25.
Tre Sverige
Three culture
Tre is in the spotlight as one of
Sweden’s top companies to work
for, thanks to its unique and unor-
thodox company culture.
WINDTRE
Believe in magic
The new iPhone 14 will catapult WINDTRE
customers out of the ordinary and into the
extraordinary.
Contact
For any questions or to contribute to the next issue of CKHH Telecom Brands News, please contact:
WHAM hosted the annual CKHH Telco Brands Forum
in October at Three UK’s new HQ in Reading. With over
70 delegates from Three, W3, Hutch and Vietnamobile,
the event was the first true ‘hybrid’ Forum with many attending
in person and many more attending virtually.
The simultaneously live and virtual event used the power of Three’s 5G
network and showcased Three HQ’s new flexible office space.
Here are some highlights from the Forum.
Forum Keynote: WHAM
Now, the ephemeral
and brand character
How brands must connect with consumers
on their terms, but stay true to their own roots too.
Market Update: Three Ireland
Masters of
‘Connected Living’
Three’s brand evolution comes to life in a
bearded dragon, an Electric Picnic and
the world’s most connected island.
Market Update: Tri Indonesia
This is Our Time
Tri connects with Gen Z via a new brand
campaign, and a festival for aspiring
content creators.
Market Update: Drei Osterreich
Austrians get the
‘Fix’ they crave
Drei’s new campaign, Fix 5G+, says
everything it needs to, and more.
Market Update: Hutch Sri Lanka
The ‘Hari’ Network
Hutch ‘does right’ by Sri Lanka’s people,
when they need it most.
CKHGT: Sustainability
A sustainable
opportunity
Central to the Group’s future,
sustainability is being seen as an
opportunity, not just a responsibility.
Market Update: Three Hong Kong
Pushing 5G to its
limits
Three Hong Kong’s focus on 5G leads
to loyalty, art, the metaverse and smart
education.
Market Update: Tre Sverige
Tre is ‘Tre-vligt’
The Swedish telco uses a
light-hearted approach to the tricky
business of switching providers.
CKH IOD: Business update
Innovation with
Impact
CKH IOD on what innovation looks
like, and why telcos need to diversify
to survive.
Market Update: 3 Danmark
3Family and the
fastest 5G home
internet
3 looks to ‘family’ for an increase in
brand consideration – and loyalty.
Market Update: Vietnamobile
Kings for the data
hungry
The Vietnamese use social media and
mock protests to promote the new ‘King’
of SIMs.
Market Update: WINDTRE
Empowering people
It’s wins all round for WINDTRE, with its
action on equality and a new move into
energy.
Market Update: Three UK
Life Needs a
Big Network
The UK telco and its second brand
SMARTY use humour to cut through
with their latest campaigns.
Contact
For any questions or to contribute to the next issue of CKHH Telecom Brands News, please contact:
