3Family and the fastest 5G home internet

On their 18th birthday, 3 took the opportunity to target family units over their previously young, urban and single customer base. And so was born 3’s edgy ‘mafia family’ campaign. Launched across diverse  comms channels, ‘3Family’ shows that loyalty will be rewarded, with “an offer you can’t refuse.”

3 also increased brand consideration by proving it has Denmark’s fastest 5G network, rolling out 5G internet for households. Spectators at Denmark’s largest stadium, Parken, benefited from the superior speed of 3’s 5G network too.