Everyone’s favourite bearded dragon, Jeff, once again makes a star-studded appearance in Three Ireland’s latest TV ad. The campaign features Jeff living out his rockstar dreams, this time in his own home, powered by Three Home Broadband.

As well as Jeff’s usual shenanigans, the ad showcases a range of Three lifestyle products from tablets and speakers to audio lamps and robotic vacuums, demonstrating the power of Three’s core and lifestyle products to create a better connected life for its customers. See Jeff in action here.

The ad is running on TV and video-on-demand, with the campaign supported through social, in-store and on three.ie.

As Ireland continues its #CityStages initiative, participants got to experience a Live Masterclass on stage at the 3Olympia Theatre. The event was open to applicants of Three’s City Stages event, as well as AIM Ireland members and students from the BIMM Institute, Dublin.

An on-stage panel discussion, hosted by Radio RTE 2FM and City Stages ambassador Tracy Clifford, offered real insight into how to build and promote artists’ shows and tours. The show was rounded off with live unplugged performances from two of the panel speakers, Conor O’Donohue from Wild Youth and City Stages performer, Tia Burke.

Deservedly, Three has been awarded for its commitment to the growth of music in Ireland, specifically its activation at the Electric Picnic music festival last year. Winner of Best Sponsorship at the 2023 APMC Star Awards, Three has been recognised for its standout brand activation and ability to engage both Three+ customers and music fans during the festival.