After a rollercoaster 2020, in which Hutch had seen significant uplifts in brand perception and sales momentum – followed by the inevitable COVID slowdown – the network’s ‘better 4G experience’ signalled Hutch’s arrival as a force to be reckoned with in Sri Lankan Telco.

To build on that momentum, Hutch has launched its ‘Bigger and better’ campaign, to promote the network’s most unique and popular services. Aimed at a broad range of Sri Lankan customers, from the high-end user to the price sensitive student segment, the light-hearted campaign showcases Hutch Sri Lanka’s vision to keep enhancing its portfolio, cater to the needs of any type of consumer and, most importantly, raise a smile for a nation of consumers craving some happiness.

So who better as a spokesperson for the campaign? Man’s best friend, that’s who.

The campaign, a series of TV spots and online/OOH advertising, is delivered by a crew of tech-savvy crew of talking, sunbathing, car-driving dogs, promoting an array of offers such as Big Talk, Super All in One, Data-free Social Media and YouTube, Anynet Calls and Data, and the network’s unique CliQ unlimited internet proposition.

Having staked its claim for 4G network superiority, Hutch is now competing in a marketplace driven by value-added services. With campaigns like ‘Bigger and better’ and its variety of propositions designed for all customer segments, Hutch looks set to build both brand perception and popularity.