It’s snowing outside and a teenage boy finds an iPhone 13 in the snow. Yet a strange bearded man appears and takes back what belongs to him. “That’s mine,” he says and he’s off with a Ho Ho Ho.

WINDTRE’s magical Christmas TVC promotes closeness and connection and, evidently, the hotly anticipated iPhone 13. Christmas is a time when we feel, or at least would like to feel, much closer. To our loved ones, to the Christmas spirit and – why not – to Santa Claus himself.

Leveraging WINDTRE’s positioning as the Human Network Builder, the ad shares its values of eliminating real and imaginary distances between people, by facilitating a superior connection experience through its 5G network.

The cinematic ad, directed by multi award-winning Xavier Mairesse, will be broadcast on TV throughout December and also screened in over 900 cinemas across Italy. Wait for the surprise ending, or watch it here.

Buon Natale from WINDTRE!