An Austrian choir holding gifts stands in the snow chanting, “Alle Monat wieder, kommt ein Geschenk von Drei.” It’s a reworking of the classic Christmas carol, “Alle Jahre wieder” meaning “Every year again”, to the new Drei version, which sings, “Every month again, comes a present from Drei.”
That present, as chanted in the song, is 50% off the monthly fee (plus top smartphones for free) for an entire Drei lifetime! Unbeatable. The offer is open to new customers and also Drei’s current loyal customers and business clients.
As the Drei catchphrase goes, “Macht’s einfach” (Make it easy), they sure know how to make it look easy. Working with Shooting Monkeys duo, Berlin directors Sebastian Funke and Jan Vogel, they converted the picturesque town of Rust, in late summer, into a winter wonderland with Christmas markets, a maypole and post carnival fever (and with a lot of help from snow machines).
Drei launched its Christmas campaign in November across all major communication channels including TV, OOH, DOOH, POS, social media, online, brand experience SEA and direct marketing.
Watch the genius jingle and TV spot here.