Although this holiday season will be a little bit different for us all, Three Ireland has drawn on some familiar themes for its festive campaign; Christmas nostalgia, fireside family gatherings and the good old Christmas photo opportunity.

The campaign, launched on 3 November with a full multi-channel suite of activity, centres on an emotive Christmas tale entitled ‘Everyone’s a kid at Christmas’. The heart-warming TVC explores the story of how an old photo, shared across the Three network on the family WhatsApp group, starts a journey back in time for a mother and her children, sparking a magical trip down memory lane through Christmases past. The ad shows us that no matter where you are this Christmas you can still share those special moments and traditions with family and friends. After all, we all need them, this year more than ever.

Watch the ad here.

To accompany the main Christmas commercial, Three is also running a promotional ad that positions Three as the perfect gifting destination. We eavesdrop on a living room scene moments after gifts have been given – seeing unwrapped smart watches, connected home hubs and audio devices – just a small selection of gift ideas available at Three this year. Watch the Christmas tactical ad here. To see the full range of Christmas gifts available from Three, visit Three’s online Christmas store at Three.ie. As well as these two TV spots, Three is using online, social, below the line and in-store media to amplify its Christmas push.