Following on from the successful launch of Three’s Lifestyle stores and the ‘Connection is the Answer’ brand campaign last year, Three is changing how it communicates in transactional media. Bringing creative closer in line with the ‘Connection is the Answer’ creative platform, customers will now experience a world that places a range of Connected lifestyle products front and centre.
The latest Broadband TV campaign features an open living space surrounded by nature that showcases the best tech-lifestyle products Three has to offer. It comes with a superfast unlimited 5G Home Broadband deal for just €39 per month, the first 3 months free.
As part of the wider Connected Life strategy for Q1, the marketing team identified key gifting and lifestyle moments – such as Mother’s Day, Valentine’s Day and St Patrick’s Day – to promote its new range of products. The goal is to align the brand with big gifting moments, and to increase awareness of its new product offerings and of Three as a lifestyle brand.
Check out the brand film and broadband offer here.