Drei Österreich launches integrated Christmas campaign.

This year, Drei’s Christmas offer gives customers the opportunity to save at least 200€on top smartphones with very compelling tariffs.

As this is a price-led offer and not the kind of emotional offering that cuts through at this time of year, Drei took the bold decision to add an extra twist with an original proposition: receive a smartphone for a voluntary charitable donation.

So customers can receive a top smartphone for 0€ on a special Christmas tariff and support a good cause at the same time.

Customers are invited to give any donation they choose. They do not have to donate but it’s a great opportunity for them to give something back at this time of year.

Alongside Caritas, one of the most relevant charity organisations in Austria, Drei created a fully-integrated campaign, including TV, OOH, print, online and social media. This comprehensive range of media allows us to follow the customer through his/her journey, thereby exploring the topic of donations and social responsibility.