After last year’s coming of age, Drei celebrated its 19th birthday this year with a special “Happy GB Day” campaign. It’s offering amazing gifts to its customers, including an extra 20GB, and giving away some of the best smartphones on the market.
The birthday giveaway features across all major communication channels including TV, radio, POS, social media, online, SEA and direct marketing. With a passion for wordplay, the campaign plays around with the German word, ‘Geburtstag’ meaning birthday. The abbreviated version of the word is GB, which also corresponds to gigabytes.
As birthday cheer continues throughout May, Drei has a lot to celebrate: it’s the mobile provider with the biggest network of branded stores in Austria, and it has the country’s most powerful 4G network, with a 98% population coverage.
Watch the Happy GB Birthday TV spot here.