During the holy month of Ramadan celebrated last month, Tri invited Indonesians to celebrate moments of togetherness with loved ones, and to embrace “more real connection in the real world.”

Whilst Tri is a provider that understands the importance of data connectivity and smartphone usage in our everyday lives, Tri launched the #IniWaktunyaKita (It’s Our Time) message to encourage customers to decrease screen time and instead be present.

Key research across major cities in Indonesia shows that Ramadan is a time when data connectivity increases; people use data to access online entertainment, games and social media. The same research shows that during Ramadan, listening to music increases by 103% and playing online games by 79%.

SVP-Head of Brand & Marketing Communications at Tri, Galuh Neftita said they wanted “to invite all customers to take a moment to feel real connections with the people around them. Our commitment is to support togetherness for our customers’ activities anytime and anywhere, including those times when they are not staring at a gadget screen.”

Through initiatives like the “Happy Ramadan BIMA” and “Happy Ramadan BESTI” competitions, Tri invited loyal customers to keep being creative by taking part in a video competition on social media with the theme “Bersama Jadi Makin Asik” (Together It’s More Fun!)

Tri also doubled down by providing a series of “Happy Ramadan” products at affordable prices to meet customers’ digital needs, such as “Happy 130GB” for IDR 145,000, with extra 5GB for TikTok for 5 days. Cost-saving products and deals catering to people requiring quota pre-Sahoor and pre-Iftar (01.00-06.00 and 15:00-18:00) acknowledged the fasting period from sunrise to sunset practised throughout the holy month.

Tri customers also benefited from exciting promotions, including credit cashbacks and extra quota when topping up with Tri credit on digital products; a chance to win a grand prize of a Yamaha Freego scooter when activating KlikFilm promotions; and, big discounts on shopping with BonsTri points.