With an unbeatable price and the nation’s largest data bucket, Vietnamobile confirmed that it’s the brand synonymous with data. To further democratise data and increase their market share, Vietnamobile launched ‘King Sim’, the never-seen-before King.

The disruptive campaign created a buzz around the King Sim, with make-believe users protesting in the streets, followed by a fake PR announcement about responsible data usage. The clever brand strategy is being rolled out via social platforms, including TikTok, as well as traditional comms channels.