LOGO UPDATE: New Three logo variant now available for use in brand sponsorship.

With Three’s brand strategy evolving across the world, global brand guardians WHAM have updated the Three brand guidelines, releasing a new logo variant for use in sponsorship.

The new logo variant is already in use on the team shirts of Chelsea Football Club, and reflects the need for increased brand visibility and legibility in this environment. A bolder stroke to the outside of the ‘3’ logo also helps our mark stand out against other competing brands.

It’s important that this new logo variant is only used for sponsorship branding, not in any other environment. If you have any other queries relating to this or the global brand guidelines in general, please contact Darren Edwards, Head of WHAM.