Three’s sister brand Hutch has just aired a brand new integrated campaign to promote its expanding nationwide 4G coverage in Sri Lanka. You can see the TVC here.
Hutch now has a commanding 27% market share and over 5 million subscribers – but far from resting on its laurels, the network is investing heavily in bringing better service to the island. And better service, as the campaign points out, is about being in the city, being out in the country, being at the bar, in yoga class, at the concert, being just about anywhere, and enjoying all the exciting benefits of faster 4G; sharing, gaming, video calls, conferencing, apps, music and movie streaming. The added benefit, to its customers, is that Hutch is the newest player in the 4G world, and therefore is using the most up-to-date technology to strengthen its network, which now stretches 25 districts on the island. Which fully justifies the brand’s confident claim: Bigger and Better.
The #BeAnywhere campaign uses a broad mix of media and channels to reach a broad audience, including retail and dealer activations, print and out-of-home advertising. Take a look at how Hutch is using social media to amplify the campaign here.