Loving dogs is as British as making jokes. Three UK’s Christmas TV spot plays around with the Brits’ love of canines in a fun and festive way. A voiceover says, “Within your hands, you have the power to capture affection, or take pictures of your dog.”

The owner dresses his dog in Christmas decorations in a DIY home studio, and snaps pictures “to spam the group chat.”

The playful promotion is part of Three’s campaign to win over new customers, and offer them a Christmas gift. Three UK is offering 6 months half price on the latest phone models and tariffs, as well as a £100 gift card. Available for a limited time only.

Featuring rescue dog, Wiley, his good nature sees him embrace the Christmas spirit as much as he humours his eccentric owner.

Watch the entertaining TV spot here.