WINDTRE took the lead in innovation and open forum discussions at Italy’s recent TEDxLuiss 2021 with the live stream eventRECHARGE.

As the main sponsor of the event, WINDTRE recognised the value of TEDxLuiss as an important occasion to share innovative ideas that will inspire our future.

WINDTRE’s Isabella Matera, Head of Corporate & Commercial Communication, presented her webinar entitled ‘RECHARGE! History of brands, of people, of closeness.’ She shared the unique brand story of WINDTRE, from its novel launch to its current communications strategy.

The Recharge theme centred on the notion of needing to recharge our batteries in a post-coronavirus world, in order to build ‘a new normal’. Other contributors to this edition of TEDxLuiss included decision makers, business representatives, innovators, sportsmen, academics and students.

Director of Human Resources at WINDTRE, Rossella Gangi said, “We feel particularly close to the key theme of this edition, Recharge. During this challenging phase of life we are experiencing, we all need to regain energy and momentum towards the future in order to build a new normal, based on a sense of responsibility, trust and inclusion in which everyone, with courage, works to make a difference.”

You can catch up on the event here.