In spite of the economic crisis affecting the island nation of Sri Lanka, Hutch talked us through the mindset behind their ‘do right’ or ‘hari’ attitude. Positioning itself as the ‘Hari’ Network, Hutch speaks to not just one generation but to the resilience of the Sri Lankan people. It’s committed to rewarding all customers with competitive data packages.
Hutch is now perceived as the credible alternative network for broadband data in Sri Lanka. The Hutch Unlimited World campaign with unlimited calls and social also drove product uptake and acquisition. Additionally, Hutch actively engages and grows its Gen Z audience via TikTok and through organic content.