This is Our Time

With the Indosat Ooredoo Hutchison joint venture established last year (between Ooredoo and Hutchison Asia Telecom Group), the rejuvenated Tri brand speaks chiefly to a Gen Z prepaid customer base that values their real life as much as their social and creative expression in the digital world.

To challenge generational misperceptions around digital engagement, Tri launched the Ini Waktunya Kita campaign (“This is our time”). Equally, the Generasi Happy! program and festival is encouraging digital literacy and cutting-edge content creation among Gen Z users via platforms like TikTok.