When a customer switches to Tre, they can pick up one of Xiaomi’s smartphones with zero upfront fees and get a Xiaomi Mi Smart Band 4 as a free gift. This special Christmas offer was brought to life in a 30 second TV spot.
The commercial shows Tre testimonials, Giorgio and Madalina, using the special Tre magic conjured by their Xiaomi phones via the camera feature to bestow free Xiaomi smart bands on members of the public.
The action takes place on the streets of Turin, where the night setting shows off the festive lights and decorations to create a truly magical film. Whilst the Tre magic itself is realised with a sparkly, blue special effect, which appears to shoot out from the phone to the recipient’s wrist every time the camera is used.
The offer is part of Tre’s ongoing commitment to give customers first access to the best technology with no barriers.
The TV commercial was created by WHAM, CK Hutchison’s own creative and branding group, and produced by production house BUDDYfilm. It is supported by online activity in the form of a BTS film and posts for Facebook and Instagram.