Apple One

In Denmark, 3 has launched a suite of Apple One and Apple TV+ special subscription packages to their 1.5 million customer base. Completely new in market, subscribers get three months free access and bonus data of up to 100GB with the deal, combining premier Apple entertainment services with their mobile subscription.

Apple One customers can choose a package of up to four Apple products including iCloud+, Apple TV+, Apple Music and Apple Arcade, at a competitive monthly price. The family plan allows subscribers to invite up to five extra people to join – with private access to all their devices. It’s never been easier to get more for less!

Søren Rinnov Østergaard, Director of Consumer Market at 3 Denmark, said, ”3’s customers have always loved Apple products, so we are very excited to expand our collaboration with Apple. Now we can offer our customers Apple’s digital products in a unique combination with a 3 subscription with lots of data, which can give freedom to our customers.”

Apple TV+ is a premier entertainment platform, offering award-winning Apple Originals, as well as riveting dramas, comedies, feature films, documentaries and world-class children’s and family entertainment, accessible on all devices and screens. Since launching in 2019, Apple TV+ has produced more original hits and won more awards than any other streaming service.

“With this solution, they can easily access a universe of quality entertainment, whether for a single user or the whole family – without having to worry about data consumption,” said Søren Rinnov Østergaard.

3 customers who choose a package solution with Apple One or Apple TV+ in their subscription, will also get 40GB of data for use when traveling outside the EU, so they can take their entertainment with them everywhere.

The launch of the new Apple services coincides with recognition of 3 as Denmark’s leading network, winning 13 of 16 categories at the Mobile Experience Awards, powered by Open Signal. Results in August show 3 as the outright winner in 7 categories, including Best Video Experience, Best Upload and Best Download Speed Experiences, in 5G and overall. The survey also awarded 3 as the premier mobile network in Availability and Consistent Quality.