With a strong customer base in business, Drei described their brand purpose as bringing the benefits of digitalization to Austrian citizens every day. And they are looking for more sustainable ways of doing it.

Drei’s market update focused on the launch of ‘Fix 5G+’, offering consumers the country’s first mobile internet with guaranteed broadband. Colloquial for ‘yes’ or ‘sure’, ‘fix’ also means fast and promise in German. The clever campaign sees Drei guaranteeing speed and stability so consumers can say goodbye to cable.