Campaign Cocktail

With hotter than normal temperatures in Austria, late June was the perfect time to launch Drei’s summer campaign with some even hotter deals. Drei is offering a refreshing 20% off the monthly fee for the life of the tariff, with a free smartphone to boot.

Always at the cutting edge of wordplay and fun visuals, Drei turned their top range of smartphones into tasty cocktails, decorating them with garnishes and the ubiquitous cocktail umbrella. Headlining the visuals is “The price stays hot,” meaning that in spite of inflation and rising global prices – and temperatures – you can stay cool and get the best value for money from Drei.

The campaign was launched across all major communication channels including radio, DOOH, POS, social media, online, SEA and direct marketing. And each ‘phone cocktail’ gets its own classic cocktail name, top of the list being the ‘Mai Drei’ and the ‘Drei Martini’. Chin-chin!