Through ‘Connect with 2023’, Three goes beyond the pitch, and connects Chelsea players to fans through passion points, including sports and fashion.
Three has rolled out episodes for Connect with Music, Connect with Sneakers and
Connect with Golf, featuring some of Chelsea’s star players with video content
on Youtube and reels on Instagram.
For Connect with Music, Three brought together DJ Toddla T and striker Pierre-Emerick Aubameyang in the mixing studio, to discuss all things music. That included Chelsea’s ‘Dressing room DJ’, pre-match songs and how music and football go hand in hand. They even made a track themselves. Watch what they got up to here
Connect with Sneakers saw Conor Gallagher and Sam Kerr go head-to-head (or perhaps foot-to-foot) for a hydro dipping sneaker challenge, with content creator and entertainer Harry Pinero keeping score. Find out who came out on top here
Next, Wesley Fofana and Ruben Loftus-Cheek brushed off their putters for Connect with Golf, hosted by tour player Beef Johnson, who gave the guys a few tips as they discussed the ‘tunnel feeling’ and what it meant to play for Chelsea for the first time. Watch the episode here
The series is generating lots of interest, with ‘Golf’ with 14.95 million impressions and 5.8 million video views, and Connect with Music achieving the second-best performing Instagram reel from a ‘Connect with’ episode to date. Coming up in 2023, Connect with Dogs and Connect with Boxing.