Independence Day celebrations are always a meaningful time for Indonesians, filled with pride and deep-rooted nationalism.
To ensure its customers could stay connected throughout the celebrations, Indosat Ooredoo Hutchison (Indosat or IOH) through the IM3 brand launched the ‘Rayakan Kemerdekaanmu Dengan Freedom Internet’ campaign via Freedom Internet, IM3’s flagship product. Freedom Internet gives users the freedom to get and stay connected with one other; anywhere, anytime, and without worry.
Director and Chief Commercial Officer of Indosat Ooredoo Hutchison, Ritesh Kumar Singh, said, “Indosat acknowledges the importance for people to stay connected, especially during the Independence Day celebrations. Unifying the people of Indonesia spread across the thousands of islands in this country is essential. Thus, we are committed to bring the right products and services to get them connected without hassle through Tri and IM3.”
The campaign kicked off with a special music video from IM3, ‘Rayakan Kembali Kemerdekaanmu’, an all-Indonesian female musician collaboration with a multi-generational lineup performing the legendary song, ‘Negeriku’. The song and campaign encourages younger generations to appreciate the traditions, rich culture and diversity of Indonesia. You can watch the video here.
Indosat also promoted participation in the ‘Pesta Rakyat IM3’ initiative. “This will be held in more than 10 cities in Indonesia, and we believe this initiative will bring a positive and heartfelt meaning to the people of Indonesia,” Mr Singh added.
Meanwhile Indosat through Tri, a brand closely connected to Indonesia’s younger generations known as Gen Z, also launched a digital campaign, inviting Gen Z customers to celebrate the meaning of Independence Day in the eye of the younger generations supported by its Happy 130GB product.
This digital campaign is also part of the Generasi Happy program which is now live in five cities this year. Through this program, Tri visited more than 1,600 schools, and invited Gen Z to deeply understand the importance of the digital landscape, through four pillars of content: digital literacy, skills development, academy, and entertainment.
Generasi Happy also showcases a series of inspiring Academy workshops with digital partners and multiple experiences highlighting Tri’s digital ecosystem such as H3RO and bima+, which provides competition as a platform for Gen Z to showcase their talent and potential. In addition, the Generasi Happy Festival, with a line-up of inspirational speakers, musicians and content creators, inspires through interactive session with audiences.