Tre is on a roll in 2023, pushing to gain market share against a backdrop of high inflation and stiff market challenges in Sweden. And the operator has serious ambitions in the B2B and fixed/ISP provider context.

With the momentum building for its ‘Trevligt’ platform, Tre rolled out an integrated 2023 campaign targeting both family and business, ending Q3 with the highest unaided brand awareness of all the nation’s operators. The TVCs, all culminating with the words ‘No, I’ve changed to Tre’ light-heartedly dramatize the network’s main benefits, with the aim of building relevance and emotion for the brand.