Love is Love

Expressing oneself freely is not always easy. But knowing that you have the support of a large network of people can make all the difference. That’s what WINDTRE’s goal is during Pride Month.

With a rainbow flag logo and the exciting challenge hashtag #DimmiCheSostieniIlPride, WINDTRE’s Pride slogan is “say it without saying it.” The campaign, conceived in collaboration with Wunderman Thompson, aims to express inclusion without pressuring people to make it explicit. WINDTRE, through its social channels, invites people to participate in the challenge to support Pride and its values, using the hashtag.

The first to make the challenge on Instagram was radio host and artist Diego Passoni, who expresses his support for every form of love because “any kind of love is love.” He also shares his personal experience of ‘coming out’. Together with Passoni, the initiative encourages the involvement of other influencers and tiktokers.

WINDTRE confirms its corporate commitment to inclusion, and hopes more people will feel at liberty to self-express. See WINDTRE’s campaign, featuring a new special Pride rainbow logo, here. And don’t forget to join the challenge with #dimmichesostienillpride.