SUPREME connects high net-worth customers with prestigious benefits, high-end experiences and privileges. And we got to see how the brand is delivering its promise through a series of exciting activations, and more importantly, the extra network resources provided to this group of creamy customers.
SUPREME began as a customer loyalty program “3SUPREME” under 3 Hong Kong brand. But since Jan 2023, SUPREME became a separate premium brand under Hutchison Telecom Hong Kong. It is not merely a telecom brand, but a platform for customers of the similar living style and social status to mingle and do networking.
In 2023, SUPREME opened renovated lifestyle stores in premium shopping malls, paired its customers with the city’s top luxury brands via SUPREME Select, offered money-cannot-buy experience like concert tickets, movie premieres, whisky tasting workshops, alongside a dedicated personal executive to provide highly customized service for customers.