Parken Power

3 Danmark is proud to announce its incredible partnership with the National Arena of Denmark, Parken.

The entire stadium has now been installed with 3’s 5G network, ensuring sports fans will get real-time football results and can connect and celebrate with those outside the stadium. Danes can now share that crucial winning goal shot from home team F.C. Copenhagen with friends and family.

Under the banner “Parken – connected by 3”, guests at the stadium can now enjoy the benefits of going wireless. Get ready to share, in real-time, videos of international music acts, from Beyonce to Coldplay and Metallica.

Not only is this fantastic news for sports and music fans alike, Parken’s move to a wireless experience will generate greater customer growth and satisfaction for 3 Danmark, not to mention increased brand awareness and consideration.

The Parken stadium experience is a benchmark for Denmark in 5G and digital transformation. If an entire stadium of capacity 38,000 can run on 5G, the sky’s the limit, at least for sports fans.