As the market leader in Ireland’s mobile landscape, Three showed us how it continues to hero the positive power of connectivity, on its multi-year journey to becoming a connected living lifestyle brand.

In 2023, Jeff, Three’s award-winning bearded dragon, returned to welcome broadband to the ‘Connected Life’ platform. Speaking to the whole market, Three launched a cross channel campaign, proving reliability with a 30-day satisfaction guarantee free trial. Since launch, awareness of broadband – and sales – has steadily increased.

In addition to broadband, Three’s business strategy is also focused on maximising all its customer touchpoints and to continue growing its second brand ‘48’ to counteract the potential growth of the value players in the market.

Looking ahead to 2024, Three’s ambitions in Ireland centre on improving creativity, experience and performance, with Insight and technology as key drivers.