With Vietnamobile’s young and vibrant customer base that lives on data, the telco positions itself as the ultimate digital lifestyle enabler for millennials – about 30% of the population, which numbers 99.9 million.

In its 2023 market update, we heard how Vietnamobile has stuck to its promises, choosing to invigorate its signature KING+ SIM offering by refusing to do what the larger state-owned competitors were doing – cut data in half. By contrast, Vietnamobile has kept its price the same, but offers 10 times as much data to its customers.

To amplify its KING+ SIM message, Vietnamobile connected with consumers in their natural ‘habitat’, using social media to share ‘never-seen-before’ stunt videos (8.5 million views) and co-create with ‘million-view’ TikTokers through its ‘Satisfied Like a King’ activation. This commitment to catchy, funny content and KOL/KOC collaboration has generated some impressive results for the brand in 2023, including a rise in new subscriptions.