Watts up?

Tre took home a slew of awards at the 100-wattaren, or 100-watt Awards, held recently at the Stockholm City Hall. 100-wattaren is a Swedish advertising contest that awards creative marketing campaigns that light up the industry, with measurable results.

In the best ad campaign category, Tre received a total of 125 watts for their ‘Trevligt’ or Nice campaign. Tre won silver (75 watts) in the company category and bronze (50 watts) in the consumer category. This comes off the back of winning first prize in 2021 at Sweden’s Strategy awards, for a successful campaign that associated everything ‘trevlight’ with Three in the minds of Swedish consumers, leading to brand awareness hitting a new high of 72%.

In the Creative Agency category, Tre’s in-house agency also received a total of 125 watts, coming in 5th place overall in the Best Agency category.

The 100-watt Awards are organised by Sveriges Annonsörer (Association of Swedish Advertisers) and have been running since 1990.